YouTube is the most popular video-sharing website in the world and many businesses have been able to use it to grow and market their products and services. YouTube marketing can be one of the most effective marketing strategies, provided it is done in the right way. The first thing you need to know is that Volume wins every time when it comes to marketing on YouTube. One common thing you will hear from people successful on YouTube is that their viewership started rising when they started increasing their volume.
The fact that volume is important doesn’t mean going out there and simply publishing poor quality content and expect it to perform well. The content you publish must be relevant and quality. Finding a way to create more quality content on a regular basis is important if you want to see great results with YouTube marketing.
Many people struggle because creating consistent content over a long period of time can be hard work. But the value is known by every successful content creator; publishing content or a regular basis will help you create a cadence with your audience They will know when to look for new content and will start to check on your channel from time to time to see if there is anything new posted. The more they come back to check, the better.
How can you improve your YouTube marketing strategy?
Do Your Research
One undervalued aspect of content marketing is being able to get a firm grasp of the landscape. Before you can start creating and posting your content, check what the other channels in your niche or market are doing to succeed. Once you have gotten a clear picture of what your competition, you are ready to move to the next step.
Make a List of Content Buckets
The best approach you can use to create efficiencies within the time you spend marketing is divide and conquer. YouTube marketing when stripped bare is picking a number of areas you feel like you can provide true thought leadership, entertainment, or any kind of value, and then create content that falls within the areas.
An example is; say you are a soap company, and you want to use YouTube to sell more soaps. One “bucket” can be educating people on the importance of soap. Another “bucket” can be reviews. You review different soaps in the market than direct them where they can get the from. Once you start thinking like this, you will find it easier to come up with great content. Once you know what you are creating, you will have to move to the next step of learning how to create content.
Create a Content Cadence
You will never be able to build a loyal audience of you are not consistent. Consistent will be the hardest part of posting quality content. You will have to give it your all if you want to succeed. The audience must know what to expect from the beginning. The introduction video you post must be able to tell the audience what you will be posting and how often. There is no need to promise them a video every day then end up posting it once a month. Once you make the promise, you need to keep it or else they will leave.
Add Subtitles to Your Video
YouTube and Facebook have integrated subtitles into video uploading capabilities. This may seem like nothing much, but it can be a big deal. Most people watch videos on their phone when they are in public without the sound on. If there are no subtitles, they are more likely to jump the video. Providing a secondary option for watching the video will help.