Facebook has grown to become the biggest social media platform in the world. This has given many businesses a chance to reach their prospective customers. Facebook marketing is an effective way to market your products and service and interact with your customers. There are many businesses out there that have been able to use Facebook to market and succeeded, while there are some that have invested a lot of time and money but have not seen great results. The best way to ensure you succeed in doing it right. If you don’t have enough time to do it yourself you could search for a digital marketing agency or a social media marketing company to help.
It can sometimes be tempting to write up some content and just post it, but approaching Facebook with a strategy will improve your chances of engaging in valuable conversations with the audience and customers. Below are some great tips that will help with Facebook marketing and increase engagement.
Timing is everything
Many people don’t take the time to decide the best time to post their content. The timing will depend on the audience, the content, and overall goal, but you will have to seriously consider the right timing. Take a look at your audience and note the persona you are aiming to reach. The time to reach a stay at home mom will be far much different from that of a single bachelor. Timing it right will increase engagement, and this will make your Facebook marketing campaign far much effective. If you are not sure, you can post your content at different times and see when is the best time.
Include Social Media Images
There is a chance you have heard many times the benefits you can get from adding images to the Facebook posts you want to post, but this cannot be emphasized enough. The images you choose should be those of real people and should focus on the face. It is better to choose a lifestyle imagery over a product imagery. Nostalgia can be a great tool, use it to your advantage. You should also try to create image galleries, and the images should encourage short responses.
Host Facebook contests
There is nothing people love more than free stuff. There are many people who usually like pages they would previously have not liked, because of a chance to win something. The potential that a customer gets something for free is a great incentive, and the cost would actually be very little when compared to the social media and a brand awareness payoff.
Boosts your posts
There is still a debate on this issue, but boosting Facebook posts can be an effective way to improve the reach and engagement potential. You will need to identify your target audience and hone in even more on those you want to reach. The amount pay will depend on the number of impressions you want to get. You don’t want to boost every post, you have to choose the right ones to boost. The post you choose to boost must be promoting a product or service, encourage people to visit your page, or spreads awareness of a campaign you are running.
Provide Unique and Valuable Content
This can sometimes seem like an obvious thing, but you be surprised to find many brands and companies heavily rely on recycled or slate content. Since you know your customer, it is much easier to know the content they find valuable. Always remember that your product or brand is unique! Whether there are competitors or not, there is something that your product has that nobody else can claim, take advantage of that and make it part of your Facebook marketing strategy.
If you are an expert in your field, offer your audience advice and solutions.