Social Media Marketing

Social media is one of the most effective forms of online marketing when done right. You can grow your business or increase sales by knowing how to effectively use social media. The process of marketing through social media can seem like an uphill task, but it can sometimes be easier when you know how to do it right. The good thing is that there are a number of steps you can follow to improve your chances of succeeding with social media marketing. You will be able to get the benefits of social media without having to spend a lot of money. Below are some great tips to follow.

Create A Plan for Each Social Media Channel

Failing to plan is one of the surest ways of failing. Many people make the mistake of jumping into the world of social media without a plan or strategy. If you have not taken the time to answer questions like “Why are you on social media?” or “What is your target audience?” then it is time to go back to the drawing board. Start by making a plan in writing and the team will be able to refer to it when needed.

There should be mini-plans of each social media channel you want to use. When starting out, start with three or fewer platforms. Trying to focus on five different social media platforms can sometimes result in a mediocre job with little to no results.

Post consistently

If you are planning on sending a single tweet daily, then you should reconsider. Some social media platforms like Snapchat and Instagram don’t move as fast as Facebook or Twitter, meaning you don’t have to publish as often. But you should have a routine in place that will be able to guide you on what and when to post. Posting regularly will ensure that you are not lost and forgotten by your followers.

Be Picky About What You Share

Always remember that quality beats quantity when it comes to sharing on social media. You need to consistently post, but what you are posting must be valuable. Quality content is helpful, relevant to the audience, and entertaining. If you want to know what to post, create a list of sites in your industry that are known to post high-social media marketingquality content and see what they are posting.

Build a community

If there are no communities for your industry, or the ones that exist are not active, then this can be a chance for you to create one. If the industry you are in has a good number people active on a given social media channel, start reaching out and let them know you are starting a new group. There are instances when there is a desire for groups, but many people didn’t take the time and effort to put one together.

Interact

You should not be the type of businesses that just shares links the whole day. The main goal of social media is engaging with other users. Some ways of engaging with them include replaying other people’s post even though they don’t mention you, linking posts, retweeting, adding people to Twitter lists, etc.

Watch Your Competitors

If one of your competitors is killing it on social media, you should start analyzing what they are doing. Look at the type of content they post, who’s following them, who they follow, how often they post, type of headlines used in the posts, the time they post, their most popular posts.

Doing this will give you a rough idea of what’s working for your competitors and how you can incorporate their strategies into your own plan. You should be careful not to completely copy your competitor.

YouTube Marketing

YouTube is the most popular video-sharing website in the world and many businesses have been able to use it to grow and market their products and services. YouTube marketing can be one of the most effective marketing strategies, provided it is done in the right way. The first thing you need to know is that Volume wins every time when it comes to marketing on YouTube. One common thing you will hear from people successful on YouTube is that theirYoutube Marketing viewership started rising when they started increasing their volume.

The fact that volume is important doesn’t mean going out there and simply publishing poor quality content and expect it to perform well. The content you publish must be relevant and quality. Finding a way to create more quality content on a regular basis is important if you want to see great results with YouTube marketing.

Many people struggle because creating consistent content over a long period of time can be hard work. But the value is known by every successful content creator; publishing content or a regular basis will help you create a cadence with your audience They will know when to look for new content and will start to check on your channel from time to time to see if there is anything new posted. The more they come back to check, the better.

How can you improve your YouTube marketing strategy?

Do Your Research

One undervalued aspect of content marketing is being able to get a firm grasp of the landscape. Before you can start creating and posting your content, check what the other channels in your niche or market are doing to succeed. Once you have gotten a clear picture of what your competition, you are ready to move to the next step.

Make a List of Content Buckets

The best approach you can use to create efficiencies within the time you spend marketing is divide and conquer. YouTube marketing when stripped bare is picking a number of areas you feel like you can provide true thought leadership, entertainment, or any kind of value, and then create content that falls within the areas.

An example is; say you are a soap company, and you want to use YouTube to sell more soaps. One “bucket” can be educating people on the importance of soap. Another “bucket” can be reviews. You review different soaps in the market than direct them where they can get the from. Once you start thinking like this, you will find it easier to come up with great content. Once you know what you are creating, you will have to move to the next step of learning how to create content.

Create a Content Cadence

You will never be able to build a loyal audience of you are not consistent. Consistent will be the hardest part of posting quality content. You will have to give it your all if you want to succeed. The audience must know what to expect from the beginning. The introduction video you post must be able to tell the audience what you will be posting and how often. There is no need to promise them a video every day then end up posting it once a month. Once you make the promise, you need to keep it or else they will leave.

Add Subtitles to Your Video

YouTube and Facebook have integrated subtitles into video uploading capabilities. This may seem like nothing much, but it can be a big deal. Most people watch videos on their phone when they are in public without the sound on. If there are no subtitles, they are more likely to jump the video. Providing a secondary option for watching the video will help.

Facebook Marketing

Facebook has grown to become the biggest social media platform in the world. This has given many businesses a chance to reach their prospective customers. Facebook marketing is an effective way to market your products and service and interact with your customers. There are many businesses out there that have been able to use Facebook to market and succeeded, while there are some that have invested a lot of time and money but have not seen great results. The best way to ensure you succeed in doing it right. If you don’t have enough time to do it yourself you could search for a digital marketing agency or a social media marketing company to help.

It can sometimes be tempting to write up some content and just post it, but approaching Facebook with a strategy will improve your chances of engaging in valuable conversations with the audience and customers. Below are some great tips that will help with Facebook marketing and increase engagement.

Timing is everything

Many people don’t take the time to decide the best time to post their content. The timing will depend on the audience, the content, and overall goal, but you will have to seriously consider the right timing. Take a look at your audience and note the persona you are aiming to reach. The time to reach a stay at home mom will be far much different from that of a single bachelor. Timing it right will increase engagement, and this will make your Facebook marketing campaign far much effective. If you are not sure, you can post your content at different times and see when is the best time.

Include Social Media Images

There is a chance you have heard many times the benefits you can get from adding images to the Facebook posts you want to post, but this cannot be emphasized enough. The images you choose should be those of real people and should focus on the face. It is better to choose a lifestyle imagery over a product imagery. Nostalgia can be a greatfacebook marketing tool, use it to your advantage. You should also try to create image galleries, and the images should encourage short responses.

Host Facebook contests

There is nothing people love more than free stuff. There are many people who usually like pages they would previously have not liked, because of a chance to win something. The potential that a customer gets something for free is a great incentive, and the cost would actually be very little when compared to the social media and a brand awareness payoff.

Boosts your posts

There is still a debate on this issue, but boosting Facebook posts can be an effective way to improve the reach and engagement potential. You will need to identify your target audience and hone in even more on those you want to reach. The amount pay will depend on the number of impressions you want to get. You don’t want to boost every post, you have to choose the right ones to boost. The post you choose to boost must be promoting a product or service, encourage people to visit your page, or spreads awareness of a campaign you are running.

Provide Unique and Valuable Content

This can sometimes seem like an obvious thing, but you be surprised to find many brands and companies heavily rely on recycled or slate content. Since you know your customer, it is much easier to know the content they find valuable. Always remember that your product or brand is unique! Whether there are competitors or not, there is something that your product has that nobody else can claim, take advantage of that and make it part of your Facebook marketing strategy.

If you are an expert in your field, offer your audience advice and solutions.

What Are The Top 5 Social Media Sites In 2016?

Social media has hit its stride as a mainstay in the global society. It is old enough to have diverged and branched off to serve different ways of communicating.

Its divergence has led to various age groups and demographics flocking to one site in favor of another. For instance, QQ is a big site in China, but has no presence in France. It is all in Mandarin with no built in translations or hints.

While most people may think of Snap Chat, Instagram, Twitter, and Facebook, the top 5 sites in order of volume may surprise you. First, a little bit more about the reasons this is so.

Purpose Of Social Media

For families to keep in touch with their grand-kids from halfway around the world, Facebook is useful. It’s also a place where people reconnect with everyone from their lifetime, if they choose.

Though, what many people take for granted is that businesses also aim to set roots to make a stronghold within the site. The reason is that for businesses to thrive Google sets criteria for businesses to establish in what order they appear in search results.

You guessed it, the higher the search result, the greater the business received from online searches. These days, people turn to the Internet almost exclusively to find a business. Thus, businesses have to have a hand in every social media site that is relevant. Leveraging social media to benefit your business is called “social media marketing”

#1 – Facebook

With 1.79 billion monthly visitors, Facebook takes the top spot of all social media sites. Now, before telling you who is at the 2 spot, let’s talk more about relevance.

Another aspect of the vetting process Google puts companies through involves their video presence. That’s right, businesses are tasked with posting and sharing videos on a video platform. Meanwhile, people share in hopes of their videos going viral. Other people just love to watch videos online. More information about business marketing with Facebook.

#2 – YouTube

If you have not guessed it yet, YouTube is actually the second most popular social media site on the planet. With more than 1 billion site visits per month, it is a busy place. If you go viral on YouTube you have made it in Internet stardom.

No one can deny the popularity of pictures, especially among those who love their smart phones (read: teens and twenty-somethings and the young at heart). It’s a great way to share images whether you are an artist who wants to give a quick preview of a new painting or a jewelry blogger sharing a new style. Business can use the platform for YouTube or video marketing .

#3 – Instagram

Others just like the ease of sharing with the third most popular site — Instagram. If you have been living under a rock, Instagram is like the best of everything social media in one easy to use interface. It is also a great place for younger generations to escape the overly watchful stalking eyes of parents and extended family.

Because it works off of the smart phone it is super simple to snap pictures and share away with friends and customers alike. In addition, if you are attempting to build a customer base, it is a great way to build followers and fans.

In addition, it will put you on the map with Google’s algorithm for having a solid social media footprint on a few sites. That’s how Google verifies a company’s legitimacy. Instagram receives 500 million visits every month. It seems like it is more to those who call it their social media home.

#4 – Twitter

The next site on the list is an oldie but goodie at this point. It has fallen in the ranking because of a few bungles behind the scenes in recent years. Though, Twitter retains its relevancy, partly because it is the place to follow stars, athletes, and any other who are counted among the ranks of the rich and famous.

Twitter had a CEO they held onto a little too long. It’s been cutting staff as a way to keep up with shareholder demands, though claims it is turning the corner financially. Twitter has also played around with character counts, and has just maybe not kept up as well as other sites. Though, it is still considered among the big deal sites with 313 million monthly visitors.

#5 – Reddit

The fifth spot is held by another site that might surprise some people. For the people who call it their go-to social media outlet, there is nothing more like home than Reddit. Its own controversies last year could not hold it down too much in the rankings.

It’s a unique site in that it puts words before pictures. People go there to share their specialties and pose questions that get remarkably deep and thoughtful answers. In one instance, a man who claimed to be an ex-CIA agent shared about the application process to work at the CIA, and how he parlayed his former career as a agent into a PI career.

It’s fascinating what can be found on every one of the social media sites. It really comes down to what an individual’s friends are into and how they all choose to communicate. Some people prefer video (YouTube), pictures (Instagram), the lifetime of vacations and perfect marriages (Facebook), following celebrities (Twitter), and commiserating in depth on fascinating topics (Reddit.) Expand your horizons and consider embracing a different social media outlet this month to find out what you may be missing.